For over 34 years, founder of Dimension Latina William Santiago has filled Rochester’s airwaves with Spanish Programming. Hosting the longest running Spanish radio show in Rochester New York. Of Puerto Rican descent, he moved to Rochester at the age of 13 with his parents and two brothers. At a young age, he was always interested in music and was often fascinated by talk show broadcasters. He will always remember his father telling him “You really do talk a lot for a little boy, when you grow up you’re going to be a lawyer they too always have a lot to say” Upon graduating from Benjamin Franklin High School at the age of 17 years old he joined the United States Navy. After leaving the Navy he decided that tool & die was something that interested him. So he enrolled in a six-month machining course. It wasn’t until the age of 28 as he sold real estate and worked as a supervisor for a local machine shop. That William would discover while doing a radio show segment on real estate. That he would spend a good part of his life behind a microphone.