Rochester New York's only full time commercial Spanish radio station

Rochester New York's first and only full time commercial Spanish radio station!!!

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About Us

About

  

For over 32 years, founder of Dimension Latina William Santiago has filled Rochester’s airwaves with Spanish Programming. Hosting the longest running Spanish radio show in Rochester New York. 

Of Puerto Rican descent, he moved to Rochester at the age of 13 with his parents and two brothers. At a young age, he was always interested in music and was often fascinated by talk show broadcasters. He will always remember his father telling him “You really do talk a lot for a little boy, when you grow up you’re going to be a lawyer they too always have a lot to say”  

Upon graduating from Benjamin Franklin High School at the age of 17 years old he joined the United States Navy. After leaving the Navy he decided that tool & die was something that interested him. So he enrolled in a six-month machining course. It wasn’t until the age of 28 as he sold real estate and worked as a supervisor for a local machine shop. 

That William would discover while doing a radio show segment on real estate. That he would soon spend a good part of his life behind a microphone. Currently, William continues to work on radio as general manager of 97.5 FM. The first and only full time commercial Spanish radio station in the history of Rochester, NY, tune in seven days a week, 24 hours a day.

The History of Our Station

 

WRSB 97.5 and 1590 AM is Rochester’s first and only commercial Spanish radio station completely dedicated to Rochester’s sizable and growing Latino community.  “Mi 97.5” (English: My 97.5) is programmed by veteran local  broadcaster William Santiago to meet the demands of the Rochester, NY  Puerto Rican-dominant Latino Community.

Our programming focuses on  musical entertainment to attract a broad audience. We cater to the  younger listener as well as the older listener with music, news,  weather, and community-focused features.

Our format falls into the  Tropical Spanish category nationally. We feature artists like Jenifer  Lopez, Marc Antony, and Ricky Martin along with classic Salsa music.

Monroe  County has a vibrant, and unique Hispanic community. In 1970, the  community numbered 5,792 and as of the 2010 census, the community is now  54,005 – a 38% increase from 2000. With that continued growth rate,  Rochester’s Hispanic community could be close to 75,000 by the year  2020.

Rochester’s Hispanic community is unique in that most  members are of Puerto Rican descent (72%). And, compared to other  demographics, the Hispanic community is much younger. 


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We love our customers, so feel free to visit during normal business hours.

Dimension Latina

P.O. Box 26403, Rochester, NY 14626, USA

Business # (585) 210-0260