The Enrique Santos Show ​is a hit radio show combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities. His extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture.

William Santiago: The Voice & Vision of Rochester’s Latino Community

For nearly four decades, William Santiago has been more than just a broadcaster; he has been the heartbeat of Rochester’s Spanish-speaking community. A true pioneer in local media, William’s influence spans from the airwaves to the boardroom. He is the President of the advertising agency Uno Communications and currently drives the sound of Rochester as the Program Director and on-air personality for La Mega on 97.5 FM.

Roots & Resilience

Born of Puerto Rican descent, William’s journey to becoming a local media icon began when he arrived in Rochester at age 13. Even then, his charismatic nature was undeniable. He fondly recalls his father telling him, “You really do talk a lot for a little boy… when you grow up you’re going to be a lawyer.” While he never entered the courtroom, his father’s prediction that he would have “a lot to say” proved prophetic.

William’s character was forged through discipline and hard work. A proud graduate of Benjamin Franklin High School, he went on to master the trade of tool & die, working as a skilled machinist and supervisor, while simultaneously exploring the world of real estate.

Building a Legacy: From Dimension Latina to La Mega

It was during a guest appearance on a radio segment to discuss real estate that destiny intervened. At age 28, William found himself behind a microphone, and a spark was lit. That moment led to the founding of Dimension Latina, a beloved radio show that aired for many years and laid the foundation for Hispanic radio in the region.

Today, William continues to define the landscape of Rochester radio. As Founder, Program Director and on-air personality for La Mega (97.5 FM), he curates the music and culture that keeps the community connected. Off the air, he leads Uno Communications, an advertising agency that bridges the gap between businesses and the Latino market.

The Master of Ceremonies

His influence extends far beyond the studio. For 23 years, William served as the trusted Master of Ceremonies for the Puerto Rican Festival, commanding the stage with the same warmth and energy he brings to his broadcasts. Whether leading his agency, directing programming for La Mega, or hosting live events, William Santiago stands as a cultural institution that has united generations of listeners in Rochester.

Current Roles:

Founder Program Director & On-Air Personality, La Mega (97.5 FM)

Founder & President, Uno Communications

Radio History: Founder of the Dimension Latina radio show

Community Leadership: Master of Ceremonies for the Puerto Rican Festival (23 Years)

Experience: 39+ Years in Broadcasting & Media

DJ Lobo is a famous American DJ renowned for his musical abilities including Hip Hop, Reggae, and House. Moreover, he is considered one of the most musically versatile DJs in the industry and is the crowd’s favorite.
DJ Lobo was born on April 25, 1977, in Queens, New York, USA. His real name is DJ Maphorisa and was born under the Taurus’s birth sign and also holds American nationality. He is most well-known for his work as a professional DJ and goes by his stage name DJ Lobo.
Additionally, he is recognized for his reggaeton remixes, Latin Trap Rap, and Bachata and Salsa music styles. He’s also credited with inventing the DJ Lobo App, which includes preloaded mixes, the ability to make new playlists, and access to a large catalog of Latin music on the go.
At the young age of fifteen, DJ Lobo began performing at Queens clubs after being given the opportunity to showcase his talent. Gradually, he garnered praised and was hired to perform in every big Latin club around the American cities. DJ Lobo had become a big name in the Latin clubs of Houston, Miami, and Los Angeles, and so on.
In addition to this, DJ Lobo began his radio career in New York in 2000 as an RJ hosting a Friday and Saturday night show on Latino Mix (105.9FM). His infectious style of combining and hyping audiences across the airwaves became popular, and he expanded his radio programming to include a regular show called “Traffic Jam” during the afternoon
drive. DJ Lobo then joined Mega WSKQ 97.9FM in New York. The FM was widely popular among Latino Americans during the mid-2000s.

Biography Alex Carmenates, known professionally as DJ Cubanito, is a Houston-based Latin remixer,
producer, and DJ with a decades-long career. A major force in promoting Latin dance music in the U.S.,
Cubanito has produced numerous #1 club hits, including remixes for Luis Fonsi, Paulina Rubio, and Gloria
Trevi. Using various aliases like Morpheous Van Susteren and Alex C., he has consistently topped
Billboard dance charts and other industry ratings. An inductee into the Houston House Music Hall of
Fame, his work has propelled both Latin dance music and earlier genres like Freestyle and House.

Beyond the studio, Cubanito has been a prominent figure in radio and journalism. He was a music and
program director for Houston radio stations KQQK and “La Bomba” 103.3 FM, where his weekly mix
shows achieved top Arbitron status. As a journalist, he wrote the “Latin Rhythms” column for DMA
Magazine for five years and served as the founder and president of the National Latin Record Pool
Directors Association. He has been recognized with multiple Latin Dance Music Awards, including a
Lifetime Achievement Award in 2003, and continues to DJ and host radio mix shows today.